OBJECTIVE
To announce with impact a reintroduced UA brand to Foot Locker and Champs consumers. Elevate brand presence and positioning with FI across Foot Locker and Champs banners. Deepen storytelling and improve positioning of product in alignment with target customers. Strengthen perception and position of UA brand, while driving engagement, increasing consideration, and boosting conversions of premium product.
Strategic Positioning: The Martin Group
Creative Direction: Nathan Grundhauser
Director: Tucker Bliss
Production Co: Sort Of Satisfactory
Executive Producer: Kara Smolenyak
Stills: Alex Aguiar