Jack Daniel's is the only whiskey company in America that still make's their own barrels for maturation.
It's kinda crazy to think that after Jack uses their fire scorched barrels just once, they sell them to other whiskey makers.
This little fact inspired us to create a charred wood backdrop for on premise collateral promoting new and old JD cocktails.
Credits
Client: Brown Forman / Jack Daniel's
Agency: FCB
CD: Quanah Humphreys
Senior AD: Nathan Grundhauser
AD: Alex Tarrant
AD: Kira Cronin
CW: Will Sharpe
Photographer: Michael Maes