There's nothing more football that smack talking. And no higher prestige than being immortalized in the Hall of Fame.
So we thought, let's pit the smooth against the loud, and crown the biggest smack talker we can find.
We created a Twitter safe haven with the Jack Honey & Jack Fire accounts for fans to thrown down.
One lucky guy came out on top, and became the first Smack Talk Hall of Famer.
Dude literally got a bust of himself.
Credits
Client: Brown Forman / Jack Honey & Jack Fire
Agency: FCB
CD: Quanah Humphreys
Senior AD: Nathan Grundhauser
Senior AD: Katie Brenn
AD: Alex Tarrant
CW: Will Sharpe
Sculptor: Lou Cella